About us

About Merit Ethiopian Experience Tours

Welcome to MERIT ETHIOPIAN EXPERIENCE TOURS [MEET]! We are established experience providers in Addis Ababa, Ethiopia. Merit's guides are experts in delivering personal private tours.

March 2024 – News (Update)

We're thrilled to share some exciting news!

Merit Ethiopian Experience Tours (MEET) is awarded for creating best personalized experiences. We are named the Most Client-Focused Bespoke Tour & Activities Agency 2024 – Ethiopia by LUXlife Magazine.Gif about our 2024 customer-care tour service in Ethiopia

At Merit Ethiopian Experience Tours, we believe that travel is not just about visiting new places. It is about creating meaningful connections, gaining new perspectives, and making memories that last a lifetime.

That is exactly what we do at Merit Ethiopian Experience Tours [MEET]. MEET the best and experience Ethiopia Merited!

Of course, many tour companies say so and promise the same. WE DO IT – Our 5-Star Ratings and Reviews show it!!!

We are proud to be among the 20 of the Best Tour Companies and Operators in Ethiopia for 2024

In 2023, Merit Ethiopian Experience Tours was one of the best 10 tour operators in Ethiopia.

Merit Ethiopian Experience Tours is proud of a long list of 5-Star ratings, and a couple of 4–Star feedback. We earned NO 3 or fewer star ratings.

Your Multi-day Tour in Ethiopia with us is as flexible as you wish. We are specialists in creating the best private tours and day trips in and near Addis Ababa.

Merit Ethiopian Experience Tours [MEET] helps you book best private tours in Ethiopia. Our focus on providing you great tour experience are:-

- Professionalism,

- Personalized tours,

- Insightful experiences, and

- Uniqueness.

Since 2008, Merit Ethiopian Experience Tours is organizing custom tours of great Merit. Mr. Muluken Girma Tamirat is the founder and manager. Muluken (nicknamed as “MULÉ”) is native Ethiopian born and grew up in Addis Ababa city.


Muluken Girma (Mr.) - Founder and Tour Operator

Hello! I am Muluken. I’m a professional Ethiopian tour operator from Addis Ababa. I studied Accounting for two years at Mekelle University in Northern Ethiopia. I graduated in 2001. But, soon after I started working as an accountant, I believed that it was not a job for me. I waited for a year until the academic year to study tourism started.Muluken Girma - Tour Operator and Tour Guide in Addis Ababa, Ethiopia

I quit my Accounting job and started studying Travel Operations Management in Addis. I studied Tourism Management at the Catering and Tourism Training Institute (CTTI) of Ethiopia.

This institute was the only educational center in Ethiopia training students in Tourism. I was interested and diligent in my studies. I graduated with “Distinction” Ranking after two years of studying.

After graduation, I worked as a permanent guide and tour operator. I gained deep knowledge and experience working at Paradise Ethiopia Travel and Dinknesh Ethiopia Tour.

Next up in my professional career was working as a freelancer tour guide. I had worked at many local tour companies in Addis Ababa. I led a number of trips at for Teddy Tour and Ethiopian Rift Valley Safaris. Working at these companies was a truly memorable experience that I won't soon forget.

Starting from September 2008, I have been running Merit Ethiopian Experience Tours. I've enjoyed the benefits of organizing private trips across Ethiopia. At Merit Ethiopian Experience Tours [MEET], we focus on few day tours in and around Addis Ababa.

We're here to provide you with exclusive city tours, day trips from Addis Ababa, and personalized tours throughout Ethiopia.

I assure you will find as much joy in experiencing them as we do in creating them for you.

If you seek to discover Addis Ababa beyond the typical highlights, simply share your preferences, and we'll tailor a tour that caters to your interests.

We offer tours that showcase the lesser-known gems of Addis Ababa, tailored to your specific interests.

Learn & collaborate with Merit Ethiopian Experience Tours, a verified member of the leading travel professional network - Travel Massive.

Find me on Travel Massive - Elevate your Ethiopian tours!

Muluken Girma, Tour Operator and Guide at Merit Ethiopian Experience ToursWhy Travel with Merit Ethiopian Experience Tours


Unveiling Our Name: Merit Ethiopian Experience Tours (MEET)

The name Merit Ethiopian Experience Tours (MEET) embodies our core values and what we strive to deliver. We aspire to become the leading travel brand in Ethiopia, recognized for exceptional experiences.

Let’s break it down,

“MERIT” signifies the excellence, superior quality, and value of our Ethiopian tours and travel services. In Ethiopia, you deserve the best. We ensure your experience with us reflects that merit.

“ETHIOPIAN” highlights the destination of our tours. It emphasizes the authenticity and originality of the tours we provide. Our expert guides will immerse you in the rich tapestry of Ethiopian culture, ensuring you experience its true essence.

“EXPERIENCE” underscores our engaging, unique, insightful, and experiential tours. At Merit Tours, we go beyond sightseeing. We offer you chances to really experience Ethiopia. We create lasting memories and get you authentically connected with the destination.

“TOURS” is the broad category our best experiences in Ethiopia we offer at Merit Ethiopian Experience Tours [MEET]. MEET the best and experience Ethiopia Merited!


Our Logo: A Symbol of Ethiopian Hospitality and Experience

The Inspiration:

Our logo, featuring a traditional Ethiopian coffee pot (Jebena - ጀበና). It reflects the core values and business principles of Merit Ethiopian Experience Tours (MEET). This iconic symbol transcends aesthetics, embodying the essence of Ethiopians warm hospitality.

The Colors:

The coffee pot is adorned with the vibrant colors of the Ethiopian flag: green, yellow, and red. A blue crown tops the pot to represent our royal honor for our guests.

The Merits We Value:Logo of Merit Ethiopian Experience Tours [MEET] - traditional Ethiopian Coffee Ceremony pot decorated with Ethiopian colors

Originality: Ethiopia is the birthplace of coffee, originating from the Kaffa (Keffa) region. Similarly, our tours offer unique and authentic experiences that go beyond the ordinary.

Warm Hospitality: Coffee ceremonies are a cornerstone of Ethiopian hospitality. Just as coffee is a symbol of welcoming guests, we offer tours infused with genuine Ethiopian warmth, making you feel right at home.

Highest Value: Coffee is Ethiopia's most valuable export, a gift to the world. We want this fact to reflect in our logo. It reflects our commitment to providing rewarding, worthwhile, and truly exceptional.


Explore Ethiopia with MERIT: Personalized Tours for Every Travel Style

Unforgettable Experiences for Small Groups or Solo Travelers

We specialize in crafting unique experiences for small groups and individual travelers. We go beyond pre-packaged tours in Ethiopia. We come up with private itineraries tailored to your interests and travel style.

Day Trips from Addis Ababa

Start your Ethiopian adventure with our exciting day tours from Addis Ababa! Choose from half-day to 3-day excursions. Explore historical sites, vibrant cultural experiences, and breathtaking natural landscapes. We have tours to fit any schedule!

Flexible and Customizable Private Tours

Let us design the perfect Ethiopian adventure for you! We organize private city tours in Addis Ababa and beyond. We ensure the most flexibility to match your arrival and departure times.

Free pick-up and drop-off is included for your convenience. We're happy to customize your itinerary based on your interests and inquiries.

Expert Local Guides

Gain invaluable first-hand knowledge from our qualified and passionate Ethiopian tour guides. They'll share their expertise and ensure you have a truly authentic experience.

Tailor-Made Tours Just for You

We take your travel dreams seriously. Tell us your interests, desired trip duration, budget, or anything else you have in mind. We'll create a custom tour itinerary from scratch. We work with you to revise it until you're completely satisfied.

Your Dream Ethiopian Escape Awaits

Once you complete your ideal itinerary, it's time to meet in Addis Ababa. Embark on your unforgettable Ethiopian adventure with us! Let's MEET (Merit Ethiopian Experience Tours) and discover the magic of Ethiopia together!


- MERIT – Tours of great Merit

- ETHIOPIAN – Authentic and unique trips

- EXPERIENCE – Insightful and life-enriching Experiences

- TOURS – Customized Tours with expert tour guides


BIRUK EZRA - Tour Guide

Biruk Ezra Tour Guide in Addis Ababa"Great way to get around and get to know Addis Ababa. Lucy at the National Museum was the highlight of course but so many other things in the museum, like Selam. Mercato was an eye-opener. I could not have gone there on my own. And the coffee ceremony is a wonderful day-ender. I am very glad I booked this trip. My guide was Biruk (pronounced (Brk) and driver Ber, a great team. They went out of their way to make me feel welcome and accommodate weird requests. I needed to find refrigerator magnets for people back home. And it ended up being our real day-ender." Review on TripAdvisor


Getahun Dereje Tour Guide in Addis Ababa at Merit Ethiopian Experience Tours"My wife and I had a 16-hour layover in Addis Ababa so we booked a one-day private tour of Addis through Viator. Our guide, Getahun from Merit Ethiopian Experience Tours, and driver Jemal picked us up from Bole Airport at 7am. They then took us to some famous sites such as the Ethiopian Museum, Trinity Church and Museum of the Red Terror. The traditional coffee ceremony in a small village in the hills north of Addis was especially lovely! Getahun kindly walked around the busy Mercato with us which was colorful and fun. We would highly recommend the tour of Addis with Getahun and Merit Ethiopian Experience Tours." As commented on by a TripAdvisor user



Kedemkachew Wessenseged Tour guide in Addis Ababa


"We took the tour on the rainy season, and the landscapes where just incredible... those cloudy mountains around Debre Libanos are beautiful. Also, it was some kind of religious festivity and the monastery was quite busy with people going to pray. The Portuguese Bridge and the river are also incredibly beautiful. Thanks to our guide, Kede, and our driver, Emush, for this wonderful day out!" A TripAdvisor Review

 Once again! Merit Ethiopian Experience Tours [MEET] would like to welcome you to Ethiopia – LAND OF ORIGINS!

Touristlink Certification Badge

MEET the best and travel Ethiopia Merited!

Please read visitors' testimonials about their Addis Ababa City Tours, day trips around the city or other trips in Ethiopia they booked with us. You can also read other visitors' reviews about thier trips with Merit Ethiopian Experience Tours on TripAdvisor.

Help others discover the magic of Ethiopia! Click the link below to leave a review of your MEET tour on TripAdvisor. Thank you!


Book EthioPerience!

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Call us on +251-91-136-0488 OR +251-96-307-8067

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